TWO MONTREAL AGENCIES JOIN FORCES
By Adnews Staff
Publicite Martin and Sprint Communication Marketing have merged to allow each agency to offer additional services. The new agency will be owned by four partners: Sprint COO and vice-president Mario Totaro, Sprint president and CEO Jacques Paradis, Publicite Martin COO and vice-president Jean Noel and Publicite Martin chairman Yvon Martin. Prior to the merger Sprint was mainly a direct marketing and promotional marketing agency, while Publicite Martin was mainly a traditional ad agency. Sprint's client list includes: Mr. Muffler, Cogeco Cable and Videotron. Publicite clients include: Canada Post Corp., Radio-Quebec, Montreal Airports, PARA Paints and Tourisme Quebec.
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