BAYER LAUNCHES LIFE-SIZE DISPLAY
By Adnews Staff
Bayer Inc. of Toronto is giving Fred Flintstone children's vitamins more visibility. The company has introduced 71" Fred Flintstone replica in-store displays at retailers across Canada. Each display unit is completely self-contained, including the shelving component, which offers a total of six dozen assorted packages of Flintstones vitamins. The display is permanent and is also being used to guarantee off-shelf presence for the brand. The display was created in-house. Bayer mainly advertises the brand using point-of-sale material.
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