BLACK'S GOES ONLINE
By Adnews Staff
Black Photo Corp. of Markham, Ont. introduced its online photofinishing service this week. Using the service, customers can drop off their film and give the the outlet their e-mail address. Black's will e-mail the person to let them know the photos are ready and give the customer a password. The customer can then go to Black's Web site and enter their password to view their pictures. They will be able to order reprints and enlargements and send E-mail picture postcards. The service is being promoted using flyers, radio, in-theatre and online ads, as well as direct mail and point-of-purchase materials. The campaign was created by Bensimon*Byrne/D'Arcy, Masius, Benton & Bowles of Toronto.
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