EGG SALES ON THE RISE
By Adnews Staff
Egg sales in Canada have increased 6% over the past 18 months. This is the first jump in sales in 18 years and comes on the heals of a TV campaign created by Roche, Macaulay & Partners Advertising of Toronto. The 30-second spots use real egg farmers and their families to talk about the wholesomeness of the eggs and how good they are for you. The positioning will be used over the next 18 months as well. The Canadian Egg Marketing Agency is responsible for promoting eggs.
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