ADOBE GOES WITH Y&R
By Adnews Staff
Adobe Systems of San Jose, California has chosen Young & Rubicam's San Francisco office to handle its $14 million(US) global account. The agency won the business in a competition with Bozell Worlwide's Costa Mesa, California office and J. Walter Thompson's San Francisco office. The software account was previously split between FCB's San Francisco office and regional agencies. In Canada, Adobe promotes its products using co-op advertising. The retailers handle the advertising.
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