LEXMARK OFFER THREE MORE PRINTERS
By Adnews Staff
U.S.-based Lexmark International introduced three new printers to the worldwide market last week. Called the Optra S 1250, 1650 and 2450 laser printers, the machines offer three engine speeds:12-, 16- or 24-pages-per-minute. They also offer mix-and-match configurations, allowing customers to buy only what they need today and upgrade as their businesses change. Each printer is shipped with Mark Vision, Lexmark's printer management utility. In addition to such featues as remote set up, status and probelm diagnosis, MarkVision offers job statistics and printer inventory, as well as toner and paper gauges. In Canada, Lexmark is promoting the printers with print advertising in business and trade magazines created by Grey Canada of Toronto. Langdon Starr Ketchum of Toronto is doing PR.