SUBWAY CHANGES TV ADS
By Adnews Staff
Diesel Marketing of Montreal has changed the look of Subway's TV ads. The agency launched a Quebec campaign for the sandwich chain to present Subway as an alternative to fast food. The ads compare Subway subs to burgers and fries offered by competitors. In the past, the TV ads have featured actor Jean-Marc Parent. The media budget for the campaign is over $2 million. The ads were produced by Cinelande of Montreal. Subway has 175 outlets in Quebec.
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