Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

SUBWAY CHANGES TV ADS

Diesel Marketing of Montreal has changed the look of Subway's TV ads. The agency launched a Quebec campaign for the sandwich chain to present Subway as an alternative to fast food. The ads compare Subway subs to burgers and fries offered by competitors. In the past, the TV ads have featured actor Jean-Marc Parent. The media budget for the campaign is over $2 million. The ads were produced by Cinelande of Montreal. Subway has 175 outlets in Quebec.

« Back Next »

Related stories Comments