Premier Protein debuts new branding
By Derek Winkler
Premier Nutrition has introduced new branding for its Premier Protein line of beverages and powders. The new branding, which encompasses packaging and marketing materials, is intended to be “modern, positive and uplifting.” It is being introduced with media and influencer events in Toronto and Montreal. This will be followed with a new creative campaign using the tagline, “Go Get ‘Em.” The campaign is intended to expand the brand’s target audience beyond fitness enthusiasts to any consumer who lives an active life. Fifteen- and 30-second commercials will run in English and French on streaming video services, connected television services and on social media.
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