HORSE TRAINER SIGNS ON WITH WAFWOT WAFWOT
By Adnews Staff
Communications of Toronto won a unique account late last month. The agency was given the Greg Barrington account of Burnt River, Ont. Barrington is a horse trainer who uses non-aggressive methods such as whispering to train horses. WAFWOT won the business without a review. Barrington was referred to the agency. Barrington decided to hire a PR agency now because he began offering clinics, seminars and demonstrations to small and large groups. In the past, he only did private, individual sessions. Once the PR program is well under way, Barrington may consider hiring an agency, WAFWOT spokesperson Laura Mandell told Adnews this week.
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