BRICK GETS BIGGER
By Adnews Staff
Brick Brewing Co. of Waterloo, Ont. is expanding its business. The company has signed a letter of intent to buy Northern Algonquin Brewing Co. of Formosa, Ont. for $6,000,000 plus $400,000 in shares. The deal includes Algonquin's brewery as well as its beer brands. Advertising for Brick is done in-house. Algonquin handles its creative in-house, while MediaServe of Toronto handles media buying. Algonquin's major beer brands include Special Reserve Dark Ale, Black & Tan, Country Lager, Honey Brown Lager and the Formosa Springs line. Brick brands include the Laker and Conners lines, as well as Brick Premium Lager, Red Baron and Waterloo Dark.
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