REID GROUP BREATHES LIFE INTO LUNG ASSOCIATION EVENT
By Adnews Staff
The Reid Group of Toronto is getting set to launch a pro bono campaign for The Lung Association, Metropolitan Toronto and York Region. The agency has already prepared a logo, brochure and poster for the association's first annual Lungs Are For Life BikeTREK, scheduled for the weekend of July 19 and 20. The brochures and posters are set to be distributed next week, while a pair of TV public service announcements is slated to go out to stations in early May. In addition, The Reid Group will be promoting the event on the agency's Web site. Earlier this year, The Reid Group designed a corporate sponsorship piece for the Lung Association. Covering approximately 180 km, the two-day BikeTREK runs from King City, Ont. to Barrie, Ont.