KODAK INTRODUCES SCRATCH 'N WIN PROMOTION
By Adnews Staff
Kodak Canada will launch a print and TV campaign in June for its Find The Lost Roll contest. The contest, which began earlier this month, is a scratch and win promotion involving products such as the Kodak Gold, Royal Gold and Advantix films, the Fun Saver Pocket cameras, the KB10 35 mm cameras, Colorwatch System Photofinishing and video tape two-packs. The grand prize is a trip for four to New Zealand. First prizes are three Cagiva dual-sport motorcycles. Additional prizes such as: Jurassic Park licensed merchandise including electronic games, posters and sports caps. The campaign will be created by J. Walter Thompson of Toronto.
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