BOZELL BUD ADS HOP OVERSEAS
By Adnews Staff
TV ads prepared by Bozell Worldwide of Toronto for Budweiser beer recently debuted in Europe, Asia and Latin America. Two spots, "Mountain Biking" and "Bud Product 100%" are running as part of a mix that also includes U.S.-produced Budweiser ads. Both spots debuted in Canada in 1994 as part of the "Stats" campaign. Using a scrolling superimposed commentary on the right side of the TV screen, the "Stats" ads describe the activity of the characters in the ad, whose actions are portrayed on the left half of the screen. At the end of each spot, the "Stats" commentary adds up to a personal goal or achievement. Bozell's Toronto office handles Canadian Budweiser advertising for its client Labatt Breweries of Canada. Labatt brews and distributes Budweiser in Canada under a licensing agreement with Anheuser Busch of St. Louis, Missouri.