Firehouse Subs debuts loyalty program
By Rob Bale
Sandwich chain Firehouse Subs Canada has launched a new loyalty program and mobile application. As part of the launch promotion, consumers who join the loyalty program will receive a free medium subway sandwich after their first purchase for a limited time. Consumers can also use the app to find Firehouse locations and place orders for pick-up. Members of the Firehouse Loyalty program will receive points with their purchases that can be redeemed for menu items.
“Our Firehouse Subs guests in Canada welcomed us with open arms when we opened our first restaurant in 2015 in Ontario,” said Elie Javice, chief digital officer at Firehouse Subs. “We're excited to make their experience more convenient and rewarding through exclusive access to new subs and great deals with our new app and loyalty program.”