BAYER ENCOURAGES HEALTH CARE DEBATE
By Adnews Staff
Bayer Canada of Toronto is getting Canadians to suggest how the health care system can be improved. The company ran a full-page ad in newspaper and trade journals today across Canada. The ads give details on what Bayer is doing to make the system more efficient and ask for input from Canadians. The ads are a follow-up to a campaign that ran last October asking Canadians to tell Bayer how they think the health care system can be improved. The ad introduced today includes some of the responses from the ads. The campaign was created by The Gingko Group of Toronto.
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