XEROX TOUTS DIGITAL PRODUCTS IN CAMPAIGN
By Adnews Staff
Xerox Canada will launch an English-language radio campaign next week to promote the company's new color digital products and digital copiers. The ads feature comedian Rick Moranis, who will portray fictional disc jockey Gerry Todd. The ads are supported by direct mail and transit. The campaign was created by Sharpe Blackmore Inc. of Toronto. Genesis Media of Toronto will buy the media. The Quebec portion of the campaign was done by Ariane France Smith.
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