Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Haskayne School of Business debuts new branding

The Haskayne School of Business at the University of Calgary has undertaken a rebranding initiative. The effort includes the launch of a new visual identity intended to depict the school as a “contemporary leader in business education, while expressing a youthful, creative sensibility.” The branding includes a new logo featuring a letter “H” transforming from lower-case to upper-case, as well as the use of abstract shapes and new colours. The branding was developed Calgary-based agency Evans Hunt, along with the Haskayne marketing and communications department.

The school has also begun a new marketing campaign called “Choose Change.” It consists of television commercials as well as billboard, radio and digital advertising, as well as online video and social media content.

« Back Next »

Related stories Comments