Dove releases Cost of Beauty video
By Rob Bale
Unlever has released an online video as part of its “Dove Self-Esteem Project” that focuses on the harmful effects of social media on Canadian youth. The video, called “Cost of Beauty,” depicts the true story of a girl whose mental health was impacted by social media. It also features multiple young girls who experienced mental health issues such as anxiety, depression, eating disorders and body dysmorphia. The campaign also invites consumers to send a pre-written letter to their Member of Parliament calling for social media regulations at <http://www.dove.ca/kidsonlinesafety>.
“Dove has a long-term commitment to bringing positive change in beauty and taking action towards making social media a more positive place,” said Alessandro Manfredi, chief marketing officer for Dove. “While certain aspects of social media can promote creativity and connection for young people, data has shown toxic content online is harming the mental health of today's youth. If there isn't real change, young people will continue to pay with their wellbeing. We have a responsibility to act and support a safer environment on social media, helping protect young people's mental health. This means going beyond individual interventions to drive systemic change.”