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Women and Gender Equality Canada begins awareness campaign

Toronto-based Women and Gender Equality Canada has begun a national campaign called “It’s Not Just,” intended to raise awareness of gender-based violence among youth. According to the federal government department, the campaign highlights how some forms of gender-based violence are diminished. It also seeks to help youth understand that gender-based violence includes emotional, financial and online violence as well as physical and sexual violence. The effort focuses on the psychological effects of these activities, and the higher risk of experiencing them faced by “black and racialized women, women with disabilities, 2SLGBTQI+ people and newcomer women to Canada.”

The campaign is being conducted in collaboration with YWCA Canada, Wisdom2Action, DAWN Canada, FOXY/SMASH, Platform, White Ribbon Canada, The Centre for Sexuality, GRIS Montreal, Interval House of Hamilton, the Circle Education and the Queer Yukon Society.

“Young Canadians are at a higher risk of experiencing gender-based violence,” said Marci Ien, Minister for Women and Gender Equality and Youth. ‘It's Not Just’ empowers youth to dismantle violent systems and support survivors of this violence. By recognizing and refusing to dismiss gender-based violence, we will work together to end GBV and make Canada safer for everyone.”

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