Dulcedo debuts new branding
By Adnews Staff
Montreal-based modeling agency Dulcedo Management has begun a rebranding initiative intended to reflect its expansion into the representation of influencers, celebritied, professional athletes and competitive video game players. According to the company, its aim is to “individualize each branch of the company while weaving a common thread throughout.” The new branding was developed by art director Catherine Pelletier.
“For many years, we were still perceived as a standard modeling agency, when in reality we were representing talents across all spectrums and across North America,” said Karim Leduc, CEO of Dulcedo. “It was time to shift and rework our branding. We wanted each branch to have its own personality and identity but still share a strong connection. We incorporated the symbolic rings into each branch logo. The rings unite us all. It's a powerful symbol that expresses our presence globally and that we are all interconnected. We each have our own unique and distinct talents and industries but at the end of the day, we are all Dulcedo.”