ARMADA BATES LAUNCHES MULTIMEDIA UNIT
By Adnews Staff
Montreal agency Armada Bates officially launched a new multimedia division called Stealth Multimedia last week. Stealth offers research, development and consulting services on both conceptual and strategic levels. The new unit's mission is to seek out new types of media made available by advances in technology. Currently the unit is concentrating on developing software, Web sites and CD-ROMs for its clients. Although Stealth was officially launched last week, the unit has already done some work for Armada Bates' client Standard Life. Late last year, Stealth produced a CD-ROM for real estate brokers and then in January constructed a Standard Life Web site. Armada Bates is a member of the Bates Worldwide network. In addition to Standard Life, its clients include Imperial Tobacco and Guess Jeans.