LOMBARD BRINGS NEW INSURANCE COMPANY TO ONTARIO
By Adnews Staff
A new insurance company owned and operated by a group of Lombard Canada independent brokers was introduced to Ontario this week. Called Zenith Insurance Services, the organization is a direct response insurance agency that offers a wide range of personal insurance products through a call centre located in Barrie, Ont. The insurance is being promoted using radio, TV, direct mail and free-standing inserts done by Vickers & Benson Direct. Lombard is headquartered in Toronto. It was formerly known as Continental Canada.
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