Women's Health Collective breaks Why Care campaign
By Adnews Staff
Toronto-based Women’s Health Collective Canada has begun a new campaign called “Why Care.” The campaign is intended to raise awareness of and funds for health issues affecting women. The campaign consists of social media materials, traditional advertising and content marketing intended to highlight what the organization describes as a gender health gap in Canada. The social media component encourages consumers to submit photographs of women that “inspire them to care about women’s health.” The organization has also updated its visual identity and website to coincide with the campaign. Women’s Health Collective Canada is a collaboration of the BC Women’s Health Foundation, Alberta Women’s Health Foundation and Women’s College Hospital Foundation.