PHILIPS TO PUT MORE FOCUS ON BUSINESS MARKET
By Adnews Staff
Philips Electronics Ltd. in Canada has formed a business technology division to introduce a broader range of products to Canada's corporate and government markets. Called the Professional Products & Systems Division, the unit will initially focus on strengthening sales of its computer monitor business and raise awareness of the company's position as the second largest computer monitor manufacturer in the world. PP&SD will also evaluate the market potential for new Philips products such as professional DVD and handheld PCs. Advertising and PR for the division will be done by Atkins & Ellis of Toronto. Philips is owned by Philip NV of Eindhoven, the Netherlands.
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