DARE EXPANDS CRACKER LINE UP
By Adnews Staff
Dare Foods of Kitchener, Ont. has shrunk its Breton crackers. The company will introduce Breton Minis later this month which will be available in two flavors: original and cheddar cheese. Dare is adding the crackers to its line because it wants the brand to be an everyday snack for consumers. In market research, the company found that Breton is used mainly for entertaining. The cheddar cheese flavor will be added to capture the kids' market. Breton Minis will be promoted using in-store displays, sampling and couponing done by Doty Design of Mississauga, Ont. In addition, the company will sponsor the Canadian Women's National Hockey Team. This is being handled by Accumark of Toronto. Dare Foods also makes Dare Cookies, RealFruit Gummies, RealFruit Jelly Gems, Vivant, Cabaret and WiseCracks.