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McDonald's readies new loyalty program

Fast food chain McDonald's Canada will launch a new loyalty program on Nov. 16 called MyMcDonald's Rewards. It will replace the chain’s existing McDonald's Rewards program. Consumers who use the chain’s mobile application will receive loyalty points with each order that can be redeemed for menu items. Participants will receive 100 points for each dollar spent. To debut the program, new users will receive 5,000 points with their first purchase. This is the first time McDonald's Canada has made use of a points-based loyalty program.

“Canadians live in an increasingly digital world, and we have to meet them there,” said Lara Skripitsky, chief technology and operations officer at McDonald's Restaurants of Canada. “We also know our guests have been loyal long before loyalty programs existed. Enter MyMcDonald's Rewards, which is a thrilling digital innovation designed to meet our brand fans and their evolving needs by helping them earn even more rewards on the food they love. No matter where guests connect with us, through kiosks in the restaurants, digital menu boards at the Drive-Thru or via our mobile app, MyMcDonald's Rewards will be there to provide a seamless, personalized service that's more customized and rewarding every time a customer orders.”

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