CPA Canada begins brand campaign
By Adnews Staff
CPA Canada, a Toronto-based organization representing the country’s chartered professional accountants, has begun a national campaign intended to highlight how CPAs are taking part in the recovery of businesses in the wake of the COVID-19 pandemic. The campaign depicts CPAs as “trusted advisors during these uncertain times.” It uses the tagline, “Lean on us, lead with us” and consists of 30- and 15-second commercials in English and French that will run on conventional and specialty television channels as well as online. The effort also includes a website at <http://www.leadwithuscpa.ca>. The campaign was developed by Dentsumcgarrybowen.
“This past year has all of us reflecting on the importance of relationships and our roles and connections, not only in business, but the communities in which we live and serve,” said Stephen Kiely, president and CEO of the agency. “We all move forward together, and the strength, integrity and knowledge of CPAs are fundamental to turning our greatest ambitions into success. The videos really cement and position the CPA as the backbone of the Canadian economy and the mission of the CPA to be the safeguard of business. The CPA profession has a long, rich history of showing up and being that pillar that people can lean on. And CPAs also have a rich history in helping solidify business results and providing a gateway for growth.”