NESTLE GIVES ICE CREAM ACCOUNT TO PUBLICIS
By Adnews Staff
Toronto-based Ault Foods' ice cream business not only has a new owner, it has a new agency as well. Publicis*BCP of Toronto was recently hired to handle ice cream brands including Meadowgold and J. Higby's. The agency got the business without a review. Publicis handles other Nestle business in other countries. The account was handled by Holmes, Donin & Alloul of Toronto when the brands were owned by Ault. Nestle bought the business in January for $221 million. The next campaign for the products will begin in the summer.
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