MBS TO SHOP FOR HAZELTON LANES
By Adnews Staff
The Hazelton Lanes Shopping Centre of Toronto recently awarded its media planning and buying contract to Toronto-based Media Buying Services Ltd. The move comes shortly after Hazelton's February appointment of Toronto shop Bensimon*Byrne to handle the shopping centre's creative assignments. At the time of the Bensimon*Byrne appointment, Hazelton Lanes' marketing director Margaret Cooper told Adnews the shopping centre had relied almost exclusively on print advertising in the past, but was considering expanding to other media. Hazelton's next campaign is due to kick off during the spring.
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