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Clif begins Let's Move the World campaign

Snack food maker Clif Bar & Company has begun a new social media campaign in Canada called “Let’s Move the World.” According to the company, the campaign is intended to encourage consumers to move more. The initiative features professional hockey player P.K. Subban. As part of the campaign, Clif will donate $30,000 to the P.K. Subban Foundation to encourage movement in any form. The foundation offers programs aimed at children and families experiencing challenging times.

Starting in July, Clif will collaborate with a number of content creators on Instagram to highlight stories about the beauty of movement, such as a pick-up game of basketball, street dancing, kickboxing and strength training. In addition, artist Stephanie McKay will create custom illustrations on Instagram of a variety of Canadian content creators “exuding positive energy.”

“I couldn't be more excited to partner with Clif and further support The P.K. Subban Foundation,” said Subban. “To me, movement is all about inspiring change and, with Clif's donation, we'll be able to create more programs that help Canadian families overcome barriers.”

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