Reddit launches in-house agency
By Adnews Staff
Social media company Reddit has launched an in-house creative agency for advertisers using the property. Called KarmaLab, the agency is headed by Reddit’s former head of creative strategy Will Cady. Its services include social monitoring, trend reports, community management, creative workshops, campaign development and others. The agency will take the place of Reddit’s former creative strategy department.
“Recent months have demonstrated more than ever the impact and influence of Reddit’s passionate communities in the cultural zeitgeist,” said Cady. “There is amazing potential and opportunities for brands to be part of the Internet’s most relevant and authentic conversations, but with more than 100,000 communities on Reddit, some wonder where to start. This is where KarmaLab comes in. Our mission is to help every brand discover how to contribute authentically, meaningfully and effectively to the communities that matter most to them and their audiences. We turn curiosity into understanding and signals into strategies.”