Imagemotion debuts Henry
By Adnews Staff
Imagemotion of Montreal has launched a new content division called Henry that will specialize in managing influencers using the TikTok social media service. According to the company, the name stands for “High Earner Not Yet Rich.” The firm is intended to develop career plans that will make influencers into brands. It will also manage brand deals, licensing deals and product development. The division will be headed by vice-president Noemie Monic. It will operate offices in Montreal, Miami and Paris. Social media personalities that have signed with the agency include Kris Halliwel-Collins, Neil Shibata, Alice Morel, Jessie Gelinas and others.
“TikTok’s impressive growth was on our radar since mid 2019, and seeing the unique creativity behind native content produced by some creators on the platform, we were certain that it's going to change the content marketing game so we put together an all-star team to support these Gen-Z superstars with management and connect them with brands globally,” said Milad Sahafzadeh, president of Imagemotion.