Freshbooks conducts Not Alone campaign
By Adnews Staff
Accounting software company Freshbooks has begun a new advertising campaign in Canada, the US and the UK called “Not Alone.” The campaign, developed by OstrichCo, introduces a new visual style for the brand for the first time in 15 years. According to the company, the new branding is intended to represent its commitment to “standing beside its small business customers as they embark on their growth journey.” The new branding was developed by Son & Sons of Atlanta. The campaign consists of online videos on YouTube and Facebook, as well as programmatic ad buys.
“Truth be told, the campaign was conceived and produced, pre-pandemic,” said Patrick Scissons, OstrichCo CEO and CCO. “But the insight of the small business owner feeling isolated and alone has never been more relevant.”