SEMrush buys Prowly.com
By Adnews Staff
Toronto-based content marketing software company SEMrush has acquired public relations software company Prowly.com. SEMrush has acquired 100% of the firm from its previous investors, IQ Partners, Internet Ventures and Bluerank. Prowly operates a media database of approximately one million journalists and influencers. Its software also include CRM, customized online newsrooms, e-mail campaigns and analytics. Prowly will continue to operate as a stand-alone brand, headed by existing CEO Joanna Drabent and CPO Sebastian Przyborowski.
“We had Prowly on our radar for several years, and once we saw that they could generate international traction, we decided to make an offer,” said SEMrush chief strategy officer Eugene Levin. “At a time when businesses are struggling to break through the noise and in-person meetings are rarely possible, digital PR platforms like Prowly bring more value than ever. Integrations with SEMrush can help Prowly users understand the SEO value of their PR activities.”