Niagara Falls Tourism breaks new campaign
Niagara Falls Tourism has begun a new advertising campaign called “Who Is Your Occasion?” According to the organization, the campaign is intended to remind consumers that they don’t need a reason to visit the region, “They just need each other.” It includes a 30-second television commercial depicting a man surprising his grandmother with a trip to Niagara Falls. The creative is intended to evoke emotions related to the isolation of social distancing restrictions, according to the organization. The campaign also includes digital and out-of-home advertising. Additional executions will be released through the winter and spring of 2021. The initiative was developed by Zerotrillion, recently hired in a competitive pitch process.
“Too many of us wait for a special occasion to spend time with those we love,” said Janice Thomson, president and CEO of Niagara Falls Tourism. “If this year has taught us anything, it’s that time spent together is even more precious than any of us realised. ‘Who is your occasion?’ shows that Niagara Falls is the destination you can choose with pure spontaneity, because when it comes to being with friends, family and loved ones, you’ve waited long enough. We are so excited for Canadians to rediscover Niagara Falls, and to rediscover each other with meaningful trips together.”