CDMA ANNUAL CONFERENCE
By Adnews Staff
The Canadian Direct Marketing Association will host its 1997 National Convention and Trade Show in Halifax from May 13 to 15. The keynote speaker at the event will be Dr. Lance Secretan. Seminar topics include direct response TV, developing and implementing a successful database and how companies are using the World Wide Web to enhance customer support, communications, collaboration and creativity. Other speakers include journalist Pamela Wallin and Rosenfield & Associates chairman and CEO James Rosenfield.
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