CANADIAN TACO BELL ACCOUNT TO STAY PUT FOR NOW
By Adnews Staff
Taco Bell of Urvine, California has put its $200 million(US) creative account up for review, but its Canadian counterpart says it intends to stay with its current agency at least for now. In the U.S., Bozell Worldwide's Costa Mesa, California office has had the business since mid-1994. Bozell's Toronto office handles Taco Bell advertising in Canada. It does original Canadian creative and adapts U.S. creative for use in Canada. In the U.S., Bozell will retain the media and field service portions of the account.
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