GOVERNMENT UNLEASHES NEW RRSP
By Adnews Staff
Federal Canada Investment and Savings introduced a new RRSP Bond earlier this month. The RRSP offers guaranteed annual interest rates for 10 years, with annual compound interest on the anniversary of issue. Purchasers will be able to cash-in or transfer-out each year on the anniversary date. Print, TV and transit ads support the launch of the RRSP Bond. Direct mail and PR are also being used. The ads were created by Vickers & Benson Advertising of Toronto. Goodman Communications of Toronto is doing PR. Canada Investment and Savings was set up by the Federal Department of Finance.
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