Peekaboo Beans begins Explorers' Club promotion
Montreal-based children’s apparel brand Peekaboo Beans has begun a promotion called the “Peekaboo Beans Explorers’ Club.” The initiative, developed in collaboration with production studio For Heroes Only, takes the form of an at-home subscription-based entertainment service for children over the age of three. Each month, consumers will receive a “cross reality children’s adventure story experience" that combines digital materials with elements in the real world.
“For Heroes Only is dedicated to uplifting and inspiring kids to live healthy, thriving and happy lives,” said agency CEO Francois Paradis. “By mixing technology and storytelling together into never ending at-home adventures, For Heroes Only brings fun and adventure directly to parents and kids where they live.”