Westleaf rebrands as Decibel
Calgary-based cannabis company Westleaf has undertaken a rebranding initiative. The company has changed its name to the Decibel Cannabis Company. According to the company, the changes are intended to unify the Westleaf and We Grow brands under one name with a shared visual identity.
“Decibel is a culmination of two companies committed to creating quality products and experiences beyond the ordinary,” said Benjamin Sze, president and CEO of Decibel. “This rebrand reflects our ongoing dedication to craftsmanship, precision and fiscal discipline to deliver profitability in the cannabis industry. Our team is focused on raising the bar in every facet of the organization, as proven today with the launch of our rebrand, which was conceptualized, developed and executed entirely by our talented employees internally.”