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Rethink Breast Cancer readies Booby Bowl promotion

Charitable organization Rethink Breast Cancer is preparing a fundraising initiative called the “Booby Bowl.” From Jan. 25 to Feb. 1, a group of competitive video game players will participate in a series of online livestreams to raise awareness of and funds for the organization’s work. Participants will include Nick Eh 30, Lomadiah, Alliestrasza, and Missharvey. The initiative is being supported by Taxi and Canadian Tire. The effort includes a website at <>.

“We’ve already witnessed an amazing welcome from the gaming community, which tells us our work to educate, support and empower all young people affected by breast cancer resonates,” said MJ DeCoteau, executive director of Rethink Breast Cancer. “Thanks to their generous support, Rethink can continue to bring vital support and advocacy work for a positive impact on the breast cancer community.”

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