QUEBEC PR FIRMS COMBINE FORCES
By Adnews Staff
Montreal-based PR firm Communications SavoirFaire Òhas formed an associationÓ with Communications MECA, also of Montreal. Under the new arrangement, Communications MECA will take over the management of SavoirFaireÕs client roster. Also, Gina Roitman, SavoirFaireÕs president will be based in Europe during the first quarter of 1997, working to expand MECAÕs international network. When she returns, she will join MECA as a senior consultant on a project basis. Communications SavoirFaire is a division of Gina Roitman and Associates Ltd. Its clients include Busch Gardens, DeBeers, Hotel du Lac Carling and Accor/Coralia (Canada). Communications MECA has associate offices in Toronto, Chicago and Paris. The firm is a member of AETOS, a European network of PR professionals.