FC&D PARTIES WITH PARTY PACKAGERS
By Adnews Staff
Party Packagers has hung its party hat with FC&D Advertising of Toronto. The agency was given the business in a competition with three other agencies. Privately-owned Party Packagers has two superstores: one in Toronto and one in Mississauga, Ont. It sells themed party supplies and loot bags, as well as off-price national brand toys and games. The company's Party Services Division supplies wrapped toys and gifts for company employee functions such as Christmas parties and picnics. Party Packagers was handling the account in-house with the help of freelancers. It decided to hire an agency now because the Mississauga location just opened last October and the job became too big, FC&D president David Zand told Adnews yesterday. The budget for the account is up to $500,000.