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Groupe V Media readies new television channel

Groupe V Média of Montreal is preparing to launch a new specialty television channel called Elle Fictions. The French-language channel will specialize in fiction programming aimed primarily at Quebec women between the ages of 25 and 54. Groupe V is developing the channel in association with The Lagardère Group of Paris, owner of the international Elle brand. The channel will debut on Aug. 26.

“With Elle Fictions, we are not only taking the innovative step of introducing a mythical brand into the Quebec television landscape but we are also initiating a new way of connecting with the brand by expanding it to a new medium and creating a tailor-made extension for Groupe V Média,” said Dimitri Gourdin, head of group strategy at Groupe V Média. “This is an unparalleled opportunity for us to launch our new TV channel. With its tremendous reputation and the outstanding values it embodies, Elle Fictions will attract the attention of both subscribers and advertisers and accelerate the development of our new channel by solidifying our target audience.”

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