Value Village begins decluttering campaign
By Adnews Staff
Toronto-based thrift store chain Value Village has begun a promotional initiative that encourages consumers to declutter their homes and donate unwanted items to the company. The promotion includes the participation of interior design expert Orlando Soria, who offers ways to make reducing clutter “accessible, responsible and fun.” The effort consists of online video and additional digital content, as well as social media activities.
“The Neat-isms don't just offer guidance on how to declutter, they also show how you can do it responsibly by giving your unwanted items a second life,” said Soria. “It's crazy to me that every second in North America, one garbage truck's worth of textiles is discarded. Donating your previously loved items to a nonprofit at Value Village is an easy way to keep them out of the landfill, and leave you feeling great about the good your items are doing for your community and the planet.”