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Carproof rebrands as Carfax Canada
By Adnews Staff
Automobile information provider Carproof has rebranded as Carfax Canada. The new branding is intended to make the company's identity consistent with that of US-based Carfax. Both entities are owned by IHS Markit. The rebranding includes a redesigned website at <http://www.carfax.ca>.
"Carfax Canada will continue to provide the same robust history and valuation information that dealers and consumers have come to expect from us," said Shawn Vording, vice-president of automotive sales at Carfax Canada. "We're excited to leverage the Carfax brand because it better positions us to provide enhanced products and services to Canadians in the future, building on our extensive history of helping people make informed decisions about used cars."