PAGEMART PARCELS OUT ADVERTISING
By Adnews Staff
PageMart Canada Limited has addressed its short-term advertising needs by retaining Adlib Designs of Toronto and Mainstay Communications Inc. of Toronto on a project basis. Adlib will handle the company's print advertising, while Mainstay gets the broadcast assignment. PageMart Canada of Toronto, which offers a variety of paging services nationwide, is an arm of Dallas-based PageMart Inc. The company set up shop in Canada in April of last year. Adlib got the print advertising projects in mid-December, beating out three other short listed agencies. Mainstay created advertising for PageMart when the company launched its service in Canada. BenchMark Communications of Toronto handles PageMart Canada's PR.
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