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Sipsmith Gin begins June promotion

Alcohol company Sipsmith Gin has begun a promotion that will run through the month of June. The effort encourages consumers to drink gin-based beverages on World Gin Day on June 9, during Negroni Week from June 6 to 12 and on National Martini Day on June 19.

"Gin has gone from a spirit drowned in tonic or fruit juice to a spirit at the heart of elegant and simple creations," said Sipsmith master distiller Jared Brown. "Sipsmith's copper-pot distillation makes it exceptionally smooth, removing the impurities for a gin that is perfect for spirit-forward cocktails."

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