RANSCOMBE ROLLS WITH PAINT COMPANY WIN
By Adnews Staff
Selectone Paints Limited of Toronto has given its account to Ranscombe & Co. The home decorating products company, which acts as the exclusive supplier of paint for Canadian Tire, hired the Toronto agency in mid-December. Selectone had used other agencies on a project basis in the past, but this is the first time the company has appointed a full-time agency. Jill Torrance, Selectone's director of communications and design told Adnews the company decided to do so because it felt it needed a better commitment and relationship with its customers. She said Ranscombe was chosen over two other agencies, because Selectone was impressed by the agency's design capabilities. Ranscombe's first campaign for Selectone will kick off in March. It will consist of magazine ads in Canadian House and Home, Canadian Select Homes and Dˇcorations Chez Soi. The ads will run in other publications later in the year.