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ONE CANADIAN AGENCY MAKES IT TO WORLDWIDE REVIEW

By Adnews Staff

Cossette Communication-Marketing's Vancouver office is the only Canadian agency on the long list for the Best Western International $18 million(US) account. All other competing agencies are U.S.-based. The Los Angeles agencies are: BBDO West, Deutsch, Ground Zero, Kovel Kresser & Partners, Mendelsohn Zien, Rubin Postaer & Associates and Team One Advertising. The San Francisco agencies are Citron Haligman Bedecarre, Goldberg Moser O'Neill and J. Walter Thompson West. Cole & Weber of Seattle is also on the long list. The review will be pared down to four agencies and a new agency will be chosen by early April. The incumbent on the business is Rogge Effler & Partners.

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